BLACPINK LISA Selected As Scotch Whisky, ‘Chivas’ New Ambassador


Monday, March 14, 2022

Leading blended Scotch whisky, Chivas, has
announced LISA, one of the world’s most influential K-Pop musicians, as its new
ambassador and the first female face of the brand in Asia. Continuing its
commitment to inspire the next generation of Scotch drinkers from around the
globe through its new ‘I Rise, We Rise’ campaign, Chivas has teamed up with the
iconic and pioneering artist, to celebrate and elevate the next generation of
hustlers who are forging their own paths to success.LISA’s success is undeniable; her achievements and style have transcended music
and cemented her firmly as a leader in self-confidence, empowerment, and
breaking down boundaries within culture. Her own personal story – moving from Thailand to pursue her dreams, to being part of one of the world’s biggest groups,
to breaking international records in her solo career – demonstrates how she has
successfully elevated herself through hard work and determination. LISA
continues to carve her own path, inspiring those around her along the way, and
acting as a role model to inspire many people across the globe. LISA’s story blends
success and hustle, fully embodying Chivas’ ethos, while appealing to a new
generation of Scotch drinkers in Asia. 

LISA commented: “After being on such a huge personal journey and hustling
over the past few years, I want to inspire people to elevate themselves. It was a
no-brainer to partner with Chivas, as their values are so closely aligned with my
own, plus I’ve always been a whisky fan!

The collaboration launches with a TV spot, titled “Chivas Regal x LISA: I Rise, We
Rise”. Filmed on location in Seoul, South Korea, the ad, voiced by LISA herself,
explores her own personal journey on an unstoppable movement of endless
elevation and sets a contemporary, luxury tone for the partnership. Directed by
Liukh, the ad features striking shots of LISA sipping a Chivas Highball and
encouraging viewers to make success on their own terms. This marks the start of a
collaborative partnership between LISA and Chivas, with further live events,
activations and exclusive drops set to take place later in the year. 

In addition to a dynamic partnership with LISA, Chivas also presents a new,
elevated and sustainable design of its iconic Chivas 12 expression—a bold and
contemporary update of its bottle, label and pack that uses less glass, plastic and
recycles with less energy. The new design sees the icon reborn for a new
generation of modern, sustainability- and style-conscious Scotch Whisky drinkers.

Collectors and fans can look forward to a series of creative projects and event
launches that celebrate the rise of the new Chivas 12 through 2022. 

The Chivas Regal x LISA campaign will be rolled out across the Asia region via
OOH, TV, social, digital marketing and PR. To find out more about the partnership
with LISA, and be first to see exclusive content drops, visit or follow @ChivasRegal Instagram. 

GOKPOP Malaysia, an online media that caters Korean entertainment and was appointed as the Official Online Media for TVXQ World Tour “CATCH ME” in Malaysia, GOT7 1st Fan Meeting in Malaysia and more

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