OHTNYC: The Jewelry Brand Taking Over the K-Pop Industry
It is undeniable the impact and influence K-Pop idols now have on current fashion trends. Practically anything a K-Pop idol is seen wearing will become sought after by fans wanting to emulate their favourite idols’ styles and that sentiment can be applied to jewelry. For performances and photoshoots, idols are constantly sporting the chicest and most trendy accessories. Rosé from BLACKPINK has even been appointed as the newest global ambassador for jewelry brand Tiffany & Co. High fashion and smaller brands are benefitting from K-Pop groups promoting their products, with one particular brand emerging as a new trend in the K-Pop world.
OHTNYC is a jewelry and accessories brand making a name for itself in the fashion world. Fashion Institute of Technology alum Jinsol Woo is a Korean designer and is the founder of the brand, forming the brand in 2017 with the goal of reaching success in the fashion industry.
The brand puts an emphasis on having genderless designs and is heavily inspired by gothic and punk aesthetics. Since the brand launched, many western celebrities have donned items from their collections including Olivia Rodrigo, Chloe Bailey, Gigi Hadid, and Keshi. OHTNYC has now reached a whole new level of notoriety in Korea and the general public thanks to many K-Pop idols being seen wearing the brand’s items.
Even though there have been so many idols seen at one point wearing their accessories, here are some notable K-Pop idols who have worn pieces from OHTNYC!
Let’s start off with one of the most gorgeous and talented maknaes ever. Fans were floored when they saw this selfie of aespa’s NingNing. Not only is she wearing the stunning blue dress seen in the ‘Dreams Come True’ music video, but she’s also donning one of OHTNYC’s most iconic pieces, the Silver Crystal Cross necklace.
Speaking of aespa, Karina is also seen wearing a necklace from the brand in the same music video. Known for her visuals and as the leader of the group, she is wearing the Pearl Silver Crystal Cross necklace.
It seems to be a recurring trend for idols from SM Entertainment to be accessorized to the max as seen with the next idol. As a member of Girls’ Generation and Girls on Top (alongside Karina), HyoYeon prides herself on her fierce charisma. In the promotional image for the debut of SM Entertainment’s female supergroup Girls on Top, HyoYeon is wearing the Silver Crystal Cross necklace that fits her badass and cool image.
Former GFRIEND and current VIVIZ member EunHa manages to somehow look both cute and badass in this motorcycle-themed look seen in the ‘BOP BOP!‘ music video. The Silver Crystal Cross necklace makes another appearance on this list as EunHa’s main accessory in the photoshoot. She looks like she’s ready to hit the road and ride her motorcycle with style.
Necklaces aren’t the only type of accessory OHTNYC specializes in. (G)I-DLE’s Minnie looked so striking and confident wearing these Chandelier Spike earrings from the brand. Who doesn’t love a good earring moment in fashion? We certainly do!
Also part of (G)I-DLE, SoYeon is easily one of the most recognized aces of K-Pop, being able to do everything from singing, dancing, rapping and producing her group’s music. SoYeon was seen wearing these Black and Silver Double Crossed Earrings.
Who said only women can wear jewelry? In K-Pop, clothing truly has no gender and many male idols have been sporting OHTNYC’s jewelry. Considered by many as the “4th gen it-boy,” TXT’s YeonJun looks incredibly handsome in these concept photos for “Chaotic Wonderland,” the group’s first Japanese EP. In this photoshoot, he is wearing the Star Utility necklace that is now available for pre-order on the brand’s website.
When thinking of Stray Kids’ Felix in this photoshoot, the words angelic and elegant come to mind. The concept and styling feel out-of-this-world by how perfect it is, in part with help from OHTNYC’s jewelry. Did I mention he’s wearing three pieces from the brand? He’s wearing both the Silver and Pearl versions of the Crystal Cross necklace at separate times and pairs the pearl version with these Silver Pearl Cross earrings. Felix donning these items was a huge stepping stone for the brand’s skyrocketing sales.
Rising K-Pop girl group STAYC are making their mark in K-Pop with their catchy title tracks and impeccable styling choices. For an Inkigayo performance of the group’s hit song ‘ASAP’, group member SiEun is wearing the Padlock Mixed Chain necklace from the brand. Ever since seeing this necklace, we all now want it in our wardrobes ASAP!
DREAMCATCHER’s SuA always looks beautiful no matter what and this is definitely one of those times. Wearing this stunning Butterfly necklace, the butterfly pendant goes so well with her pink hair and stunning black dress.
Intentionally at the eleventh spot, IVE’s WonYoung is the fashion girl of the fourth generation of K-Pop and she can pull off any accessory. For a recent stage promoting the group’s latest comeback ‘LOVE DIVE‘, WonYoung is sporting the Heart Affinity necklace from the brand.
Rounding out the list, P1Harmony member JiUng pairs his mint green hair and denim fit with the Silver Crystal Cross necklace.
For more information on OHTNYC, check out their Instagram page or their official website.